a rather significant day for us today. we completed 10 years in the demonic, weird, wired, wicked, demented and very real world of advertising! the longest we have worked in any industry!
however, we offer no paens to this way of life. wild, exhilarating, breathless, we think not! all we can think of is that we need more sleep. and that st. bernardine of siena, the patron saint of advertising [oxymoron!!?] is also the patron saint of gamblers...
we got into this world thanks to a lady. and we may leave it thanks to a woman. for we realise that our latent bluntness bodes no good for a lucrative career in an industry that demands the honeyed word instead of a kick in the gluteals! where neuroses and fantasies exist merely to cover for ineptitude, crassness, lack of focus and alternate career options! an industry where the key words are 'client' and 'servicing', which are also key words in the world's oldest profession [but then isnt advertising the world's 2nd oldest profession...??]
but perhaps we shall be richer for the experience! for we have learned that creativity does not depend on the right side of the brain any more - it can be downloaded! and that an industry that professes to be creative has far too many business school apologists running it!
and we close this wee post on the eve of the biggest [b]advert created. for the santa of today is no jolly, pot-bellied bearer of gifts but merely an illustration from harper's bazaar. sorry to rein on any parades, my deer!
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